News
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Big Brands, the Illusion of Choice, and Why Shopping Small Matters
If you go to any major big box or grocery store, you'll see shelves and shelves of different brands, different chips, different frozen dinners, different meats, different cleaning products.
What if that was mostly an illusion?
The reality: most brands are owned by a handful of sprawling, international conglomerates, or SICs, if you will.
