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I get why companies use this kind of marketing shortcut: it works. NO ONE wants to harm their children, especially when they can ~avoid harm!~ by ~buying this clean, non-chemical, non-toxic~ product. I find this kind of marketing deeply unethical, and I won't be participating.

If you go to any major big box or grocery store, you'll see shelves and shelves of different brands, different chips, different frozen dinners, different meats, different cleaning products. 

What if that was mostly an illusion?

The reality: most brands are owned by a handful of sprawling, international conglomerates, or SICs, if you will.